A Glamorous Debut at Bollywood Hungama Style Icons Awards 2025
MARS Cosmetics, India’s fastest-growing beauty brand, made a dazzling entry as the Official Beauty Sponsor of the Bollywood Hungama Style Icons Awards 2025. To commemorate the occasion, the brand launched a one-of-a-kind digital beauty competition—MARS Premier League—inviting makeup enthusiasts from across India to showcase their artistry.
Meet the Winner: Anupreet from Delhi
The grand winner, Ms. Anupreet from Delhi, walked away with ₹1,00,000, an exclusive red-carpet appearance at the Style Icons Awards, and a personal meet-and-greet with Bollywood star Varun Dhawan.
Makeup Meets Cricket: The Concept Behind the League
Guided by the brand’s core belief—“Makeup for Everyone”—the MARS Premier League reimagined a beauty competition in the high-energy format of an IPL-style tournament. Participants were grouped into teams representing eight IPL cities, and their makeup challenges were themed around City Paradise Eyeshadow Palettes, with each look channeling the spirit, color, and vibe of the represented region.
A Fusion of Culture, Color, and Creativity
Rishabh Sethia, Director and Business Administrator at MARS Cosmetics, shared:
“We’re always looking at opportunities to pair beauty with moments in culture that truly resonate with our fans. The IPL is more than a sporting event—it’s a celebration of passion, community, and energy. We brought that same essence into makeup with MARS Premier League. It wasn’t just a competition—it was a movement of glamour and self-expression.”
Four Rounds of Fierce Competition
The league featured four rounds, with the first three held online and open to participants nationwide. Fans were encouraged to vote, making it a highly interactive and community-driven contest. The finale was an offline showdown judged by influencers and beauty experts including Aditi Dubey, Vandana Sehgal, and Anupreet herself.
The Palette That Celebrates India
Inspired by India’s vibrant cultural diversity, the MARS Paradise Eyeshadow Palette became the creative backbone of the competition. Each shade reflects the unique energy and heritage of an Indian city, helping users express individuality while connecting with a broader cultural identity. This collection honors regional beauty and evokes deep emotional connections across the country.
What’s Next? The Future of MARS Premier League
While MARS has not yet confirmed if the Premier League will return annually, the overwhelming success of its first edition has already redefined how beauty brands can connect with culture. It’s a new benchmark—blending storytelling, inclusivity, and entertainment into one glamorous package.
About MARS Cosmetics
MARS is one of India’s most dynamic beauty brands, offering trend-led, high-performance makeup at affordable prices. With a commitment to innovation and inclusivity, MARS is revolutionizing the Indian beauty scene through viral products and culture-driven campaigns.
