Collaboration comes on the heels of ZOFF Foods’ expansion with Reliance Retail and D-Mart, marking a new phase of consumer engagement
Mumbai, India | September 17, 2025 – ZOFF Foods, one of India’s fastest-growing spice brands, has announced the appointment of Chef Natasha Gandhi as its first-ever Digital Ambassador. A MasterChef India Season 6 finalist and a Forbes India Top 100 Digital Star, Chef Natasha will help accelerate ZOFF Foods’ mission of blending innovation, trust, and convenience for modern Indian kitchens.
This announcement follows ZOFF Foods’ expansion into the ready-to-cook category and retail partnerships with Reliance Retail and D-Mart, reinforcing its ambition to scale while staying consumer-centric.
Driving Digital Storytelling for Modern Kitchens
With Indian households increasingly seeking authenticity, transparency, and ease in cooking, ZOFF Foods is investing in digital storytelling to create stronger consumer engagement.
By collaborating with Chef Natasha Gandhi, the brand will leverage her culinary expertise, digital presence, and millet advocacy to anchor campaigns around health, purity, and convenience. Her voice will drive recipe-led content, lifestyle storytelling, and healthy food inspiration, aligning with ZOFF’s diverse portfolio that spans:
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Whole and powdered spices
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Ready-to-cook gravies
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Gourmet essentials
A Shared Vision for Health and Convenience
Chef Natasha Gandhi’s focus on healthy eating, millet-driven recipes, and clean-label cooking makes her an ideal fit for ZOFF Foods’ digital-first approach.
Speaking about the partnership, Akash Agrawalla, Co-Founder, ZOFF Foods, said:
“Our vision at ZOFF is to lead trends in convenience, taste, and health. Digital storytelling has already helped us transform campaigns like #UnfilteredBandhan and #GoldenGlowWithZOFF into consumer-driven movements. With Natasha’s association, we aim to unlock relatable, authentic engagement, inspiring consumers to cook with confidence while positioning ZOFF as a trusted kitchen partner.”
Echoing this sentiment, Chef Natasha Gandhi, Founder of House of Millets, shared:
“This partnership is more than just about recipes. It’s about making healthy eating effortless and inspiring Indian households to choose both flavor and convenience. I’ve personally used ZOFF products and experienced the difference purity and innovation make. For today’s home cooks, authenticity with ease is non-negotiable—and that’s exactly what ZOFF Foods delivers.”
About ZOFF Foods
Founded in 2018 by brothers Akash Agrawalla and Ashish Agrawal, ZOFF Foods has become one of India’s leading spice innovators with a mission to redefine the spice market.
Key Highlights:
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Product Portfolio: Masalas, dry fruits, whole foods, seasonings, immunity boosters
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Innovation Firsts in India:
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Cool grinding technology for maximum purity, aroma, and oil retention
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Zip-lock packaging to preserve freshness and convenience
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Retail Presence: Available across e-commerce platforms like Zepto, Swiggy Instamart, Blinkit, CRED, Amazon Fresh, Flipkart, and in over 10,000+ retail stores nationwide
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Workplace Inclusion: 60% women workforce and strong representation of differently-abled individuals
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Industry Recognition: Featured on Shark Tank India Season 2 and recently raised Series A funding from JM Financials
Looking Ahead
With India’s spice and F&B markets poised for exponential growth, ZOFF Foods is well-positioned to disrupt traditional categories by focusing on quality, consumer trust, and digital engagement. Through this new collaboration with Chef Natasha Gandhi, ZOFF Foods aims to make Indian kitchens healthier, tastier, and easier to manage—one pinch at a time.
