In India’s booming beauty and personal care industry, live events are crucial for brands to connect with both professionals and end consumers. But in an age of digital-first audiences, the real challenge lies in extending the event’s impact beyond the venue. GroomYourGram, a Mumbai-based influencer marketing agency, solved this challenge for Streax at the Professional Beauty India (PBI) Delhi 2025 expo—transforming a physical event into a nationwide digital conversation.
The Campaign Objective
Streax, one of India’s leading haircare and styling brands, wanted to amplify its presence at PBI Delhi while showcasing both existing hero products and exciting new launches. The goal was twofold:
- Strengthen visibility within the professional community by spotlighting Streax’s expertise and credibility.
- Spark consumer interest digitally by using creators to share real-time, authentic experiences from the event floor.
GroomYourGram designed a campaign that tapped into the brand’s dual audience—beauty professionals and everyday consumers—by bridging the physical event with influencer-led amplification on Instagram.
The Execution
A curated set of 55 beauty and lifestyle creators was invited to the Streax booth at PBI Delhi. These influencers, selected for their relevance and authenticity, created Instagram Reels and Stories that highlighted the vibrancy of the event and Streax’s innovation.
From capturing product demos to spotlighting expert-led sessions and new launches, the creators delivered dynamic, first-hand storytelling. The content felt immediate, engaging, and relatable—turning Streax’s booth into a digital destination for those who couldn’t attend in person.
The Results
The campaign proved that creator-driven amplification can turn an offline event into a high-reach digital moment:
- Total Creators Engaged: 55
- Total Views: 650,287
- Total Likes: 26,500
- Total Comments: 900
The authentic coverage not only drove buzz among consumers but also reinforced Streax’s industry leadership among beauty professionals. More importantly, it extended the shelf life of Streax’s event participation far beyond the two-day expo.
Client Testimonial
The Streax team lauded GroomYourGram for its seamless execution:
“Partnering with GroomYourGram for the Streax PBI Delhi event was seamless and effective. The team ensured smooth execution while creators authentically showcased our products and launches on Instagram. The digital amplification truly extended the impact of our presence at Professional Beauty India, strengthening Streax’s visibility in the beauty industry.”
— Divya, Brand Manager & Arleen Kaur, Influencer Marketing Executive
Why This Matters
For beauty brands, participation in expos and trade shows is an investment of time, money, and effort. But without digital amplification, much of that impact remains confined to the event venue. GroomYourGram’s approach—integrating offline presence with influencer-driven storytelling—ensures that these investments deliver not just immediate visibility but sustained recall across digital audiences.
The Streax campaign shows how a well-executed strategy can:
- Expand an event’s reach to millions through authentic creator voices.
- Drive relevance among both professionals and end consumers.
- Position the brand as innovative, accessible, and culturally attuned.
The Bigger Picture
Streax is not alone in benefiting from GroomYourGram’s expertise. Over the past five years, the agency has worked with more than 300 brands and executed 1,000+ campaigns across industries—beauty, fashion, automotive, pharma, and finance. From being one of the four major agencies for Moj to launching India’s earliest Instagram Reels campaigns, GroomYourGram has consistently stayed ahead of digital trends.
Led by Palak Tannaa, a marketing leader with over 62,000 LinkedIn followers, the 32-member team continues to prioritize authenticity and results. Despite receiving multiple investment offers, GroomYourGram remains proudly bootstrapped, guided by the vision of building a creator-first ecosystem.
Conclusion
The Streax x PBI Delhi campaign is a prime example of how offline and online synergy can create disproportionate impact. For beauty and personal care brands looking to maximize their presence at trade shows, expos, or industry events, GroomYourGram offers more than just influencer outreach—it offers a proven pathway to sustained visibility and engagement.
In today’s beauty market, where trends are fleeting but impressions matter, GroomYourGram ensures that every campaign leaves a lasting mark.
