In a world full of matte and drying formulas, Kay Beauty Hydra Creme Lipstick is the hydration hero your lips have been craving. Co-created by Katrina Kaif, this lipstick is more than just color—it’s a skin-loving, moisture-packed miracle in a bullet.
Formulated with Hyaluronic Acid, Moroccan Oil, and Lychee Extract, each swipe feels like a tall glass of water for your lips. The texture? Buttery, balmy, and ultra-comfortable, leaving your pout soft, plump, and drenched in rich, luminous color all day long.
Whether you’re desk-bound or on-the-go, this lipstick delivers a fresh, hydrated look without any touch-ups. It’s hydration-first makeup that doesn’t sacrifice pigment—that’s the power of #HydraCremeMagic.
Katrina’s Favorite Shade: Panache
A soft nude with warm undertones, Panache is your-lips-but-better at its best.
It’s Katrina Kaif’s personal go-to for everything from coffee runs to red carpets. Universally flattering and effortlessly chic, it’s the kind of shade that feels like second skin.
There’s nothing quite like the Kay Beauty Hydra Crème Lipstick—Kay Beauty’s most hydrating lipstick ever and an ultra-comfortable formula that’s become a must-have for beauty lovers everywhere. This buttery bullet brings together everything you want in a lipstick—cushiony texture, radiant color, and the kind of hydration that lasts for hours. It’s a seamless blend of comfort and impact, making it your go-to for everyday elegance and effortless wear.
In the latest Kay Beauty campaign, Katrina Kaif spotlights the lipstick’s cushiony texture, luminous finish, and skin-loving ingredients that make it the perfect pick for round-the-clock wear. Watch here:
View this post on Instagram
ABOUT KAY BEAUTY
Founded in 2019, Kay Beauty is a partnership between one of India’s leading actors, Katrina Kaif, and the beauty retail giant Nykaa, creating a bridge between high glamour and skincare. Kay Beauty products are enriched with skin-loving ingredients that have been hand-picked personally by Katrina to care for you, thus built on the principle of #MakeupThatKares. The range truly defines the premium category through its packaging and the finest quality formulations. Besides being true to the global trend of #MakeupOnTheGo, Kay Beauty is all about effortless, high-performance beauty that fits seamlessly into every routine. At its core, the brand champions diversity and inclusivity, making beauty accessible and empowering for all—because at Kay Beauty, It’s Kay to Be You. The brand is loved across the country right from key metro cities, to tier 2 and tier 3 markets, fulfilling order demands from 1,600 cities+ pan India. Kay Beauty has also expanded its offline presence, retailing in over 300 stores across the country. The brand is exclusively available on the Nykaa website and app, and at all Nykaa stores across India.
