Delhi, 18 December 2025: FUJIFILM India, a leading name in healthcare imaging technology, has announced its partnership with Pinkathon—India’s largest women’s run—as the Breast Health Partner. Built on a long-standing association through multiple collaborations over the years, this partnership reinforces FUJIFILM India’s sustained commitment to advancing women’s health and driving meaningful dialogue around early detection and preventive screening.
According to the National Cancer Registry Programme by the Indian Council of Medical Research (ICMR), breast cancer accounts for nearly 14% of all cancers diagnosed among women in India, with approximately one in 29 women at risk of developing the disease during her lifetime. These statistics underscore the urgent need for greater awareness, early detection, and regular screening. Through its association with Pinkathon—a platform that brings together women across age groups, backgrounds, and communities—FUJIFILM India aims to amplify the message of breast health, promote self-awareness, and encourage timely screening as critical steps in reducing the growing burden of breast cancer.
The partnership further builds on FUJIFILM India’s nationwide Breast Cancer Screening Campaign, one of the largest grassroots initiatives focused on breast health awareness in the country. Through its 28-city campaign, FUJIFILM India has already reached over 1,36,000 women across India. With a strong focus on on-ground mobilisation, education, and community-led engagement, the initiative continues to strengthen public understanding of the importance of early detection.
Commenting on the collaboration, Milind Soman, Founder of Pinkathon, said,
“At Pinkathon, our mission has always been to create inclusive spaces where women of every age and background feel empowered to invest in their health. What makes this partnership with FUJIFILM India truly meaningful is our shared belief that awareness must reach women where they live, work, and interact every day. FUJIFILM India’s continued focus on breast health education and screening enhances our ability to spark conversations that are often delayed or avoided. Together, we aim to make proactive health checks a normal and celebrated part of every woman’s life.”
Speaking on the partnership, Mr. Koji Wada, Managing Director, FUJIFILM India, said,
“Pinkathon has created a powerful platform that inspires women to come together, prioritise their well-being, and take charge of their health journeys. Partnering with an initiative that touches so many lives strongly aligns with our Group Purpose of ‘Giving our world more smiles.’ This collaboration goes beyond breast cancer awareness—it is about enabling women to feel confident, informed, and supported in making preventive healthcare an integral part of everyday life. We remain committed to building a future where awareness and early screening become the norm for every woman in India.”
Through this partnership, FUJIFILM India and Pinkathon aim to empower women with knowledge, encourage proactive health-seeking behaviour, and foster a culture where early screening is a shared priority. The collaboration marks another significant step in FUJIFILM India’s mission to help build an informed, confident, and health-aware society.
About FUJIFILM India
FUJIFILM India Pvt. Ltd., established in 2007, is a wholly owned subsidiary of FUJIFILM Holdings Corporation, Tokyo. The company operates across four key business segments—Healthcare, Electronics, Business Innovation, and Imaging. With a wide portfolio of advanced technologies, FUJIFILM India is engaged in healthcare solutions, endoscopy systems, photo imaging, electronic imaging, instax™ instant photo systems, optical devices, graphic communication solutions, multifunction printers, recording media, and industrial products.
For more information, visit: https://www.fujifilm.com/in/en
About Pinkathon – India’s Biggest Women’s Run
Pinkathon is India’s largest women-only running event, dedicated to promoting fitness, healthy lifestyles, and awareness around breast cancer and other women’s health issues. The initiative encourages women—especially first-time runners—to embrace physical activity while fostering conversations around preventive health and early detection.
